We are image worshippers, dedicated to impulsive and compulsive actions. At the moment of purchase, consumers usually act upon emotional impulses. In a supermarket everything speaks to us, every product tries to sell itself as the best above all; “I’m organic”, “I clean better than him”, “Do you want to get more shine? Choose me!”, “Come on, I’ve got a child smiling on the box. It could be your son!” Each product is tailor-made for a precise target market. I wanted to insert an original product within a supermarket to destabilize consumers, while trying to silence other products for a moment.
BACK